Pricing
Free during launch
CustomerReplies
Free
during launch · fair use 40,000 AI replies a month
- All channels: website, WhatsApp, Telegram, Instagram, Messenger, Slack, email, phone
- Actions, procedures, inbox, campaigns, analytics, API
- No “Powered by” badge required, white-label, single sign-on
- Up to 20 agents and 50 team seats
Optional add-ons, at cost
Paid from a prepaid balance only if you turn them on. We pass the provider's price through unchanged.
- Claude (Anthropic)
- Not offered yet
- Speech for voice notes and Exotel calls (Sarvam)
- Not offered yet
- WhatsApp, Twilio, Exotel
- Billed to you directly by Meta, Twilio or Exotel on your own account. Nothing from us.
What the alternatives charge
Entry prices from each vendor's own pricing page, checked 24 Oct 2026.
| Product | Entry price | Free plan |
|---|---|---|
| CustomerReplies | Free during launch; add-ons at cost | Every feature during launch |
| Chatbase | $40/month (Hobby, 700 message credits, 1 agent) | No free plan; 7-day trial |
| Intercom Fin | $0.99 per outcome, plus Intercom seats from $29/agent/month (or a monthly minimum standalone) | No; trial only |
| Tidio Lyro | Starter about $24/month (annual) + Lyro add-on from $32.50/month for 50 AI conversations | 50 AI conversations for life |
| SiteGPT | $59/month ($39 annual) for 4,000 small-model messages, 1 chatbot | No; 7-day trial with card |
| CustomGPT.ai | $99/month for 1,000 queries | No; 7-day trial with card |
| Botpress | $150/month (annual) for 250 conversations | 100 conversations a month |
| Voiceflow | Request pricing (third-party reports: Pro about $60/month plus usage) | $1 of credit, once |
| Wati | ₹2,999/month (₹2,199 annual) Growth plan, 3 seats, 250 AI credits | No |
Pricing questions
Is it really free?
Yes, during launch. Every feature is included and answers run on Surge's own AI server. There's a fair-use limit of 40,000 AI replies per workspace a month. We'll give notice before the launch offer changes.
What would I pay for?
Only third-party services that cost us money, and only if you turn them on: Claude (a backup model for harder questions) and speech for voice notes and Exotel calls. You pay exactly the provider's price from a prepaid balance. No markup.
Do I pay for WhatsApp messages or phone calls?
Meta bills you directly for WhatsApp conversations, and Twilio or Exotel bill you for calls, on your own accounts. We add nothing.
What happens when my balance runs out?
The paid add-ons pause and your agent keeps answering on our own model. Nothing stops.
What happens at the fair-use limit?
We email owners at 80% and at 100% of 40,000 AI replies in a month. Past the limit, AI replies pause until the 1st: customers see your fallback message and are offered your team, while saved answers, procedures and the inbox keep working.
Do I need a card? How do I leave?
No card to start. Delete your workspace any time under Settings; unused at-cost balance is refunded on request to the original payment method.
How do I get help?
Read the docs, or email [email protected]. A person at Surge reads every message.
Do prices include GST?
Rupee top-ups add 18% GST; you get a GST invoice from SURGE SOFTWARE SOLUTIONS PRIVATE LIMITED (GSTIN 29ABHCS2917F1Z7).